Business Metrics for Data-Driven Companies is the first course in the “Excel to MySQL: Analytic Techniques for Business Specialization” offered by Duke University through Coursera. This short 4-week, self-paced course introduces the concept of business metrics and the role they play in business analytics. It also spends some time discussing the various data-centric roles at different types of companies. The course has no prerequisites and grading is based on 3 multiple-choice quizzes and a final case-study assignment.
The lecture content in Business Metrics is crisp and the lecturer is easy to understand. There are only 3 short weeks of lecture content as the final week is devoted to the case study. The peer-graded case study assignment involves identifying and explaining a business metric in a fictitious business. The course explains several common business metrics in detail but doesn’t send as much time on how to use metrics to formulate questions, inform analysis or make decisions. Hopefully these are topics that will be covered in more detail in some of the upcoming courses in the specialization
Business Metrics for Data-Driven Companies is a good overview of business metrics and business data culture. As the first part of a larger specialization, it concludes before you get to use the metrics you learn about in any sort of analysis. The value of this course will ultimately depend upon whether the follow up courses make good use of the foundation it lays.
As a standalone course, I give Business Metrics for Data-Driven Companies 3.5 out of 5 stars: Good.
I will update this rating when I can view this course in the context the specialization as a whole.
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